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Effective Fundraising for Nonprofits: Real-World Strategies That Work, by Ilona Bray
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Getting tax-exempt status for your nonprofit organization is just the first step toward succeeding in your mission -- ultimately, your nonprofit's effectiveness depends entirely on your ability to raise money. Effective Fundraising for Nonprofits will show you how.
Featuring advice and stories from over 40 experienced fundraisers, foundation staffers, journalists, and more, this edition of Effective Fundraising for Nonprofits offers strategies for raising donations from individuals, companies, and institutions, and covers the tools and staff you'll need to get the job done. Find out how to:
- work with individual donors
- analyze the donor base
- plan special events
- solicit grants from foundations and corporations
- get media coverage
- use the Web to further fundraising goals
- start a side business to raise funds
Best of all, Effective Fundraising for Nonprofits contains expert advice written in plain English, cutting out the jargon and ""consultant speak"" that's all too common in many nonprofit books.
The new edition covers the latest wisdom on online fundraising, including using social networking for fundraising and tips on dealing with the down economy. And you can read up on latest studies on who gives the most and why and the latest tips for ""greening"" your nonprofit's special events. Plus, you'll get the latest tax figures, guidelines for the new IRS Form 990, and updated resource recommendations and contact information.
- Sales Rank: #304538 in Books
- Brand: Brand: NOLO
- Published on: 2013-08-30
- Original language: English
- Number of items: 1
- Dimensions: 9.38" h x 1.04" w x 6.57" l, 1.67 pounds
- Binding: Paperback
- 504 pages
- Used Book in Good Condition
Review
“If you have room for only one book on your fundraising shelf, Effective Fundraising for Nonprofits should be that book.” Advancing Philanthropy, Published by the Association of Fundraising Professionals
“ Gets into the best ways to keep the money flowing in, including using the Web….” Accounting Today
“ Provides clear answers for nonprofits, with advice from fundraisers, foundation staffers and journalists.” San Diego Union-Tribune
""Nolo Press is one of my favorite publishers of basic books that I keep in a handy spot on my desk. Nolo's Effective Fundraising for Nonprofits, by Llona Bray, is another of their basic must-have's. . . . If you've gotten through the initial set up of your nonprofit unscathed, your next stop should be this book. Funding of your mission is top priority.” Joanne Fritz, About.com
About the Author
Ilona Bray is an author and legal editor at Nolo, specializing in real estate, immigration law, and nonprofit fundraising. She is co-author of "Nolo's Essential Guide to Buying Your First Home" and also edits a number of Nolo's small business books. Bray's working background includes solo practice, nonprofit, and corporate stints, as well as long periods of volunteering, including an internship at Amnesty International's main legal office in London. She received her law degree and a Masters degree in East Asian (Chinese) Studies from the University of Washington.
Most helpful customer reviews
89 of 92 people found the following review helpful.
A fundraising book for the small nonprofit, or one that is not well organized!
By Jeff Lippincott
This is a great book for the small nonprofit that does not know much about fundraising. If it were for a more established nonprofit, then it would not have referred to major gifts as those starting at $500. I'm used to major gifts starting at $10,000 and going up well into the 6 figures.
This book explains how to do the following:
1. Work with individual donors
2. Plan special events
3. Solicit grants from foundations and corporations
4. Get media coverage (publicity)
5. Use the Internet to help in the fundraising process
6. Create print marketing materials like brochures, newsletters, and annual reports
All the above are important parts of a fundraising plan. One has to set goals, strategize how to attain the goals. Then attract individual donors and develop a rapport with those donors so they give more and more each year. Eventually those donors will become major donors, but that topic is best left for another book.
The book includes a good list of Web sites for prospect research. But the appendix materials didn't seem to be up to par.
All in all, this book provides grassroots strategies for struggling nonprofits. It is no-nonsense and well organized. I highly recommend it to anyone who wants to learn the basics about nonprofit fundraising. Topics beyond the scope of this book are planned giving, major gifts, capital campaigns, and endowments. But if you read this book and understand it, then you will be ready to learn about the other topics just mentioned. 5 stars!
62 of 66 people found the following review helpful.
Clear and Simple Explanations of What Works
By John Matlock
There are a tremendous number of non-profits around. There are also a tremendous number of funding organizations. Your job as the fundraising manager (whatever your exact job title may be) is to put your particular non-profit together with one or more funding organizations to raise the money you need.
There is a basic set of fundraising skills and technologies that you can use to fund nearly any non-profit. Gone are the days (in most places) where you can put together some simply fund raising activity and gain enough money to get you through the year.
Here in one simple book is an excellent summary of all of the most modern techniques. It includes:
Developing a Plan that will include your goal, the assets you have to do fundraising, and a strategy to use these assets in the most profitable manner.
Attracting Individual Supporters, which means making your organization look wupport-worthy, understanding your supporters and attracting new ones.
Your best supporters are those that have given you money before. Here are the techniques to keep them giving.
These techniques and many more are discused here by an expert in the field. It should be required reading for anyone responsible for fund-raising in a worthy organization.
35 of 35 people found the following review helpful.
Good Book for Start-Up Non-Profits
By Helen Mcvicker
I found this book VERY helpful. In fact, I was so fascinated with it, I couldn't put it down. It was like a good novel. I immediately changed some of my thank you letters and re-did my Corporate request for funding letter. I will continue to use it's suggestions. The book is well written and not full of 'filler info', but very solid recommendations that one can put to use right away.
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